3D ANIMATED FILM
WELCOME HOME 2019
Looking at the plan for future home products of big stacks such as Google, Amazon and Apple, one thing becomes clear: every electrical device in the home will be linked to the internet within a decade, everything that has a cord is going to have data in it. Aiming to bring “a smartphone sensibility to everyday objects” in the home, manufacturers and cloud service companies are providing us with a future home where smart devices are increasingly talking to each other bypassing us in order to serve human better.
Welcome Home is a 3D animated speculative scenario looking at the future relationship between human and smart home devices. Applying Object-Oriented Ontology, the video aims to challenge the anthropocentric narrative by taking objects as storytellers. Through the juxtaposition between an emotional narrative with a reductive aesthetic, the video envisioned a future home where smart devices are not onlytalking to each other but also trying to interpret the human needs and come up with solutions. How to define our home with all these dreams and concerns? A data centre, a residence of the ‘internet of things’, a laboratory of machine learning, a means of promoting branded technologies. Welcome to your future home.
CATEGORY: 3D animated film
SOUND ARTIST: Sharon Guo
TUTOR: Charlotte Maëva Perret
AWARD: Core77 Speculative Design Award 2020, Student Notable