PACO STUDIO IDENTITY
identity, branding


Client:  Paco Studio
Year:2020
PACO吉他俱乐部是由著名弗拉门戈吉他演奏家朱禹(PACO)老师创建,是一支集古典、弗拉门戈、弹唱、指弹、电吉他等演奏、教学、活动与推广的专业团队。PACO主要面向学生展开教学工作,又希望借助视觉的力量吸引到高端消费群体。因此在设计视觉形象时,我同时对图形化的视觉语言和3D视觉展开实验,最终得到了一个两种语言并行、适用于不同语境的结果。

















Mark
THE SMART HOME IS_____
book, editorial


Research project at London College of Communication
Tutor:  Charlotte Maeva Perret
Year:2019
This book is submitted as the research portfolio to document the line of enquiry into the future smart home. The visual and written material presented here documented the exploration of the research question: In the era of internet of things(loT), how to use speculative design to imagine the future relationship between human and smart home devices?

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The Smart Home is ____记录了我硕士毕设课题的论文和视觉实验过程。这里所有的文字和视觉资料都是对研究课题的探索与解答:在物联网时代,如何以思辨设计(speculative design)为设计手法来想象未来人类与智能家电之间的关系?













WELCOME HOME
3D animated video


Research project at London College of Communication
Sound artist: Sharon Guo
Tutor:  Charlotte Maëva Perret
Year:2019
Looking at the plan for future home products of big stacks such as Google, Amazon and Apple, one thing becomes clear: every electrical device in the home will be linked to the internet within a decade, everything that has a cord is going to have data in it. Aiming to bring “a smartphone sensibility to everyday objects” in the home, manufacturers and cloud service companies are providing us with a future home where smart devices are increasingly talking to each other bypassing us in order to serve human better.

Welcome Home is a 3D animated speculative scenario looking at the future relationship between human and smart home devices. Applying Object-Oriented Ontology, the video aims to challenge the anthropocentric narrative by taking objects as storytellers. Through the juxtaposition between an emotional narrative with a reductive aesthetic, the video envisioned a future home where smart devices are not only talking to each other but also trying to interpret the human needs and come up with solutions. How to define our home with all these dreams and concerns? A data centre, a residence of the ‘internet of things’, a laboratory of machine learning, a means of promoting branded technologies. Welcome to your future home.


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谷歌,亚马逊和苹果等科技巨头们对于未来家用产品的市场计划,让智能家居的蓝图逐渐清晰:不出十年,家里的每个电子设备都将联网,并拥有云端存储功能。为了让日用品也拥有和手机同等级的智能化,家电制造商和云存储公司正致力于打造全方位的智能家居,在这样的系统里,家电们会以数据互通的形式进行交流,以便更好地为人类服务。

基于这样的背景,Welcome Home是一个着眼于探讨人类与智能家电之间的未来关系的3D动画。基于以物为导向的存在论(Object-Oriented Ontology),影片将设备作为故事的讲述者,以此挑战以人类为中心的叙事手法。通过将感性的叙事与克制诗意的美感相结合,影片构想了一个未来的家。在这里,智能设备不仅拥有自己的视角,可以互相交流,而且会尝试推测人类的需求并不断提出解决方案。当智能家居集所有我们对智能的期待与对监控的担忧于一身时,我们该怎样定义这样一个居所?它也许会变成一个数据中心,“物联网”的住所,机器学习的实验室,品牌推广的小市场。欢迎来到未来的家。





























VISUAL RESEARCH & WRITING BOOK 
print, editorial, experiment


Research project at London College of Communication
Tutor:  Charlotte Maeva Perret
Year:2019
This publication is the collection of visual experiments conducted during the third unit of MA for my major project. Each chapter is a visual experiment trying to answer the research question from different aspects: In the era of Internet of things(LoT), how to use speculative design to imagine the possible relationship between human and smart home devices? This work is accompanied by a wring book where the critical context and design decisions are elaborated. 








































How are we lured into seeing technology as magic? Trying to answer that, I was gathering and categorizing slogans from websites of smart home companies such as Google Home and Apple homekit. Words by words, the ‘smart’ industry promised us a simple, smart future where we are able to put everything under control with voice and touch while privacy concern of loT is being underestimated for marketing purpose.

  1. This chapter looks at the visual potential and aesthetic sensibility. During the research, I noticed that there is a certain visual language of how products are being sold online. It is clean, minimal, smooth and perfectly rendered. But we will see opposite representation when it comes to the visual language mostly applied when contemporary designers are dealing with speculative graphic design under the topic of surveillance and transparency, which is chaotic and camouflaged. By recontextualising the images being showcased on the online store of ‘smart’ company and visual language observed from DDG and Metahaven’s practice, this experiment aims to express the biggest concern of the subject - surveillance.


Can we see notification as the portal of how devices communicate with human? Smart objects require more and more attention and interaction from human. In this sense, the notifications created by the multiplicity of mobile apps connected to the physical home space can create a new landscape of attention and decision-making with which we can distract ourselves. This experiment is to see how the future home can become another notification landscape where one simple action could trigger several devices, thus creating endless notifications.


Using writing and ‘scenario planning‘ as method, the script is narrated through dialogue between devices. It is a future where smart devices are smart enough to find connections between unusual data of human they monitor thus detect emotional crisis and come up with solutions. The script was later translated into a rough graphical sketch as a storyboard. The intention is to provide a view of this all-connected future. From their conversation, we can see how much information they know, how much influence they can have in our lives and how they work together as a system. The scenario is made only to contribute to the argument I’m getting at. You might find loopholes in it but logic is not important here. It’s all about offering a speculative view, imagining the possible, the speculative, the non-existent.

The experiment intends to explore the possibility of objects as storytellers. There are undeniable benefits to monitor and track our behaviour and routine, but human behaviour can be messy, whimsical and unintended, which might collide with the rules and order imposed on us by the smart objects that are meant to make our life easier. As we continue to build mental models for how our objects perceive the world, what kinds of stories might be told from their perspective?

SPECULATIVE THINKING
editorial, typography


Student work at London College of Communication
Instructor:  Carlos Romo Melgar
Year:2019
Speculative design is a discursive practice based on critical thinking and dialogue, which questions the practice of design (and its modernist definition). To better understand this approach, I edited and designed Speculative Thinking as my reference book, a collection of secondary research including reading notes, interview, dialogue and practice review for my major project during the third term of study at LCC. 

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「思辨设计」(speculative design)是以未来想象为导向的一种设计方法,致力于通过想象与科幻叙事来创造新的美学,同时促进对当下的批判与反思。为了更好得开展视觉调研,我对该领域内的文章、项目、采访、对谈等进行泛读、整理,集合成了这本「思辨思维」作为个人学习参考。















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