PACO STUDIO IDENTITY
identity, branding


Client:  Paco Studio
Year:2020
The PACO Guitar Club was founded by the famous flamenco guitar player Zhu Yu (PACO).  Before guitar players play, they often need to adjust the tension of the strings by adjusting the knobs of the headstock, so as to calibrate the sound. I started with this concept and extracted the knob as a brand identity. For guitar teaching, the teacher is to the student just as the "knob" is to the musical instrument. They are the tuner and calibrator of the students, and they exist as a benchmark in the learning process.


PACO吉他俱乐部是由著名弗拉门戈吉他演奏家朱禹(PACO)老师创建,是一支集古典、弗拉门戈、弹唱、指弹、电吉他等演奏、教学、活动与推广的专业团队。吉他演奏者在演奏前,往往需要先通过调试琴头的旋钮来控制琴弦的松紧,从而校准琴音。设计师从这一概念入手,提取旋钮这一元素作为品牌标识。对于吉他教学而言,老师之于学生也正如“旋钮”这一部件之于乐器,他们是学生的调音师、校准器,在学习过程中作为标杆而存在。




















Mark
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